Keyword Strategy will be Shutting Down on March 28, 2013 Read details


Keyword Strategy is an online keyword management software developed by Fraser Cain and Alexander Allahverdiev. The software started out as an in-house database system used by Fraser to manage his search engine optimization efforts for Universe Today. In a little over 3 years, Fraser was able to grow the search engine visits to his site from approximately 3,500/day to well over 60,000/day, purely by adding the kind of content his visitors were looking for.

Universe Today search engine visitors in 2008.

Old Stats

Universe Today search engine visitors in 2011.

New Stats

Fraser Cain
Fraser Cain
Fraser Cain is a seasoned tech entrepreneur, with several software companies under his belt. He was the co-founder of Vancouver-based Absolute Software (TSX:ABT), and the Vice President, Operations of (now LiveCurrent). He was also the Director of Marketing at

Fraser is best known as the publisher of Universe Today, a space and astronomy news website read by more than 3 million people a month, and the co-host of the popular Astronomy Cast podcast.

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Alexander Allahverdiev
Alexander Allahverdiev
Alexander Allahverdiev is the technical side of this partnership, creating the code and database that makes Keyword Strategy possible. Alex hails from Mykolaiv (Миколаїв), Ukraine, a shipbuilding city near the Black Sea; a career path he cleverly dodged by studying business and then computer science. He has been developing web-based applications since 18, including an administrative control panel for web host providers, an SEO toolset for a US-based auto company, and a really cool web-based MP3 application.